Analog aims to preserve established practices by incorporating new technologies, especially as digital programs and devices continue to replace manual skill sets. Part of bringing this approach into the future is knowing how to balance age-old handcraft traditions with contemporary procedures.
The ongoing research project, started in collaboration with media artist Andrea Familari in 2019, investigates how much of a craft process can actually be digitized. The pairing sought out to build a digital archive of production choreographies; tracking the dance of glassblowers during the manufacturing process as well as making corresponding 3D-scans of the resulting glass objects.
»There are such peculiar handicrafts and such fine procedures that you can only speak of them properly if you are active in them yourself.«
The project aims to examine the relations between traditional craft and the digitization of our world. How much of a craft can be documented and therefore reproduced through digital means?
In a first attempt to engage with the data, visualisations where made by taking croppings from the 3D-models. They invite to reflect on the interrelation between the handmade and the digital production. What is digitizable and what is implicit to the maker?
Analog debuted its first series of lights named »Of Movement and Material« during Milan Design Week 2019. Alcova Milano had offered us a room in an old textile factory in the heart of the Isola district, where a cluster of 30 pendants was installed.
The installation reflected on the process of making the glass pendants. Each glass is produced by a dance with the glass. Every single piece is shaped in correspondence with the human body and presents a direct translation of its movements.
We connected the LEDs inside the pendants to a computer operating alternating levels of brightness. Two projectors mounted on opposite sides of our light installation mapped each single glass volume and beamed a moving light animation onto it. An algorithm coordinated the LEDs and beamers, causing the light to feel almost liquid, moving fluently in- and outside the glass bodies.
Launching the first series was a group effort that could not have been realised without the tireless assistance of a lot of super talented people who helped us out.
Concept: Philipp Weber / Studio Philipp Weber Lighting installation: Andrea Familari Video installation: Davide Luciani / MOTE Studio Photography & Video Footage: Dario Lagana Video editing & Sound: Jochen Kronenberg
And special thanks to Luke Holden at Berlin Art Glas for all his work to help us push our ideas into reality.